As a content designer, I worked with various partner organisations of CDPS including Swansea University, Cadw and Natural Resources Wales. I led a trio-writing pilot project where each of the organisations could try trio-writing on their bilingual content. I mapped out the pilot, wrote guidance on trio-writing, engaged with subject experts and stakeholders and facilitated the writing sessions.

Working with content writers, marketers and translators, we trialled a new way of working with the focus on creating English and Welsh content together rather than Welsh being translated at the end of the content workflow. Across the trio writing sessions we wrote online marketing content, student recruitment email sequences and all UI content for a flood alert registration flow.

During the sessions we got specific on language, content structure, user needs, voice, tone and purpose. Writing collaboratively with translators meant both versions of the content were truly user-centred and feedback after the sessions was that this was a more user-centric way of creating bilingual content with user needs at the core and improved internal collaboration processes too.

I coach four community managers to help them build and grow a community of practitioners in their respective fields. This involves group sessions and also one-to-one coaching. I share best practice and examples to help the community managers plan, create, manage and measure the multi-channel content they need for their audience.

I have shared advice on clear language, creating engaging and impactful content, understanding your audience, accessibility and inclusivity and how to think strategically about content. The sessions are a combination of presentations, discussions, Q&As and crits. I review their content and provide actionable feedback.

To help the managers I draw on my previous experience as a head of content where I had a proven track record in building a community through useful and usable content which could be measured against set goals for growth and engagement.

I was assigned content and had to work with subject experts to understand the user needs and business goals. I built out pages in the CMS following the content model and style guide. I had to be focused on the user experience and work within the limitations of the technology used.

This was a multi-faceted role to support the in-house team during a period of change, including an entire rebrand. I was the owner for all of the content assigned to me and had to determine the needs, create the content, present the pages and iterate based on feedback. 

A large part of the work was to build pages in the CMS, requiring technical know-how and content modelling and information architecture skills. I had to follow the style guide and make sure the language I used was appropriate and empathetic given the sensitivity of the subject matter and the circumstances in which the audience may be consuming the content.

I worked as part of a collective of agencies with Crocstar, Basis and dxw to provide content design for Natural Resources Wales.

My role was to work with subject experts to understand what needed to be communicated and then create the content with user needs in mind. It was a complex project with lots of stakeholders over a long period of time.

I wrote content, considering clear language, accessibility, structure and all content design best practice. I also did pair writing and trio writing with in-house content designers and translators to create user-centred bilingual content. There were lots of regulations, complex language and compliance considerations that informed the content I created.

The work was part of a larger organisation-wide digital transformation period and involved a lot of stakeholder engagement. We worked with agile methods and practices and tested content in both English and Welsh, working closely with the user researchers to make this happen.

My current work for the RAF and Air Cadets is to create user-centred content for their websites which follow their style guide and meet business goals. I also have to consider the information architecture for the sites and create and use content models to help with technical implementation and content creation.

For Health Education England and Skills for Care, my work was as a content designer on complex service design projects. I had to create content for prototypes and then refine based on the outcomes of user testing. I contributed to research discussion guides, co-design sessions and presented my work, findings and recommendations at show and tell sessions.

All of this work requires an understanding of user needs, organisational priorities, stakeholder engagement, writing to predefined styles and accessibility best practice. Across these projects I worked as part of a multidisciplinary team of researchers, subject experts, service designers, delivery managers and other content creators too.

The project focused on one section of the website and we had to take all of the existing content and rewrite it with user needs and business goals in mind. We also had to make the content as clear and inclusive as possible using plain English.

A large part of the work was to consider the structure of the pages too. We thought about clear headings, hierarchy and narrative so that the message on each page was communicated with clarity as a lot of the audience may not have English as a first language.

Being consistent and using a shared language was important as we worked through dozens of pages of content. Although reduction was a goal, we prioritised clarity over brevity to create useful and usable content for the audience.